What Is Text Message Marketing?

Text message marketing is using text messages to communicate with customers. This could involve sending out marketing content, such as special offers or product announcements, or it could be used to send out customer service communications, such as appointment reminders or updates on order statuses.

Text message marketing provides a way to reach customers directly and communicate with them in a way that’s personal and convenient. And because people are increasingly glued to their phones, it’s a great way to ensure that your marketing messages are seen and read.