Common Mistakes to Avoid With Text Message Marketing

If you want to ensure your text message marketing campaign is successful, there are common mistakes you should avoid. One of the most common mistakes is not being consistent in your communications. People don’t like receiving messages at random times, so ensure you have a consistent schedule to follow.

Another mistake to avoid is sending promotional messages too often. Too many promotional messages can quickly turn customers off and lead them to opt out of your campaigns. To keep people engaged, mix up your messaging with educational content, stories, and other non-promotional content.

You should also avoid using too much jargon or text-speak in your messages. Even though the character limit can be restrictive at times, try to use complete words and sentences as much as possible to ensure your message comes across clearly and concisely.